So now you have a beautiful, fully functioning website set up and need to get some traffic. One of the best ways you can do this is with SEO (Search Engine Optimization).

What is SEO? SEO is the practice of optimizing a web site by adjusting and improving internal and external factors in order to increase the traffic the site receives from search engines.

Why is SEO important? SEO is important because currently the majority of web traffic is driven by one of the major search engines (Google, Bing & Yahoo). When a consumer is in the exploratory phase of the buying cycle, they often turn to the Internet and search engines to help them find the information they need to make their purchase. If your site isn’t properly optimized to be found by the search engines then you will miss out on valuable traffic.

Search queries, the words users type into the search box, are incredibly valuable. We know from experience that a website and in turn, an organization’s success can be made or broken by search engine traffic. If a site is receiving relative, targeted traffic it can provide the site with increased revenue and publicity. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

Local Google Maps

Are you a local restaurant, bar, tanning salon or other service business that wants to get found by potential customers in your area? Well, there’s great news for you – with Google’s local search and Google maps you can now show up in the “local business results” at the top of the page.

Let Filament Pop Web Systems take care of getting your listing set up and registered with Google. Once you are set up, we can optimize your listing and website so you show up in the top of the results page and get as much traffic as possible.